Privacy Policy
Privacy
Policy
This is the Privacy
& Cookies Policy (the ‘Policy’) of Play Strong (‘Play Strong’). This Policy
describes the ways in which Play Strong collects and uses information about you
when you play one of Play Strong’s games (each a ‘Game’ and together the
‘Games’) on a browser, through a social networking site or as an app. It also
details how Play Strong collects and uses information about you when making a
complaint to Play Strong by e-mail.
Play Strong may change
this Policy at any time and when this happens we will notify you of any changes
to this Policy by noting this on our Website as well as within the Games. The
changes will apply to your use of the Website and/or our Games after we have
notified you. If you do not wish to accept the new Policy you should stop using
the Website and/or playing our Games (as applicable). If you continue to use
our Games after the changes, your continued use of the Website and/or your
continued playing of any of our Games shows us your agreement to be bound by
the new Policy.
For the purposes of
data protection legislation, Play Strong is the controller for the processing
of your personal data. The notification indicates what data is processed by Play
Strong and for what purpose, and to which persons or entities the data will be
provided. If you have any queries about this Policy, please contact Play Strong
using the contact details feedbackplaystrong@gmail.com
1 WHAT PERSONAL DATA
IS AND WHO THIS POLICY APPLIES TO
Personal Data means information that
identifies, relates to, is capable of being associated with, or could
reasonably be linked, directly or indirectly, with a particular person or
household, including identifiers such as a real name, alias, a device
identification number, location data, an online identifier, commercial
information (including products or services purchased), or as further defined
under the General Data Protection Regulation (“GDPR”) and the California
Consumer Privacy Act (“CCPA”) (as applicable). We indicate in this Policy the
information we collect from you.
By playing the Games or visiting the Website
you are agreeing to be bound by this Policy in respect of the information
collected about you. Play Strong may change this Policy at any time. Play
Strong shall deem your continued use of the Games. This Policy applies to the
following people:
A. people who use the Games; and
B. people who make complaints to us by email.
2 PEOPLE WHO CONTACT
OR MAKE COMPLAINTS TO Play Strong BY EMAIL
When Play Strong receives complaints by email
it shall file any relevant document and may retain details of the complainant,
and other individuals identified in the complaint. Play Strong will only use
this information to process the complaint and to check on Play Strong’s
services and staff.
Play Strong shall retain information in
relation to a complaint for a maximum of six (6) years after its closure, in a
secure environment and access to it will be restricted on a ‘need to know’
basis. Play Strong relies on the legitimate interests processing ground to
collect the information set out in this paragraph.
It is in Play Strong’s legitimate interests to
collect such items of personal data listed here because this is necessary in
order to analyse and respond to your complaint.
The items of personal data collected are not
of a nature whereby your rights and freedoms as a data subject are outweighed
by such data collection.
3 PEOPLE WHO USE THE
GAMES
A. Game Data:
Play Strong will collect the following
information from you when you use the Games:
i. if you make any purchases, Play Strong will
collect certain information in relation to your purchases (please see paragraph
4(b) below) ("Finance Data");
ii. if you consent or where we are otherwise
permitted to send such communications in accordance with applicable data
protection and electronic marketing legislation, to provide you with a
newsletter and other marketing information which we consider you may be
interested in (for example in relation to ours or our group’s other games)
(“Marketing Data”); and
B. Financial Information:
Your purchase and in-app purchases within the
Games are handled through the platform on which you purchased the Game or
through other payment processors (e.g. the Apple App Store, Google Play). Play
Strong does not retain any card or payment details, although Play Strong does
keep a record of your purchases and your aggregate spending.
4 HOW Play Strong USES
COLLECTED INFORMATION FROM PEOPLE WHO PLAY THE GAMES
Play Strong will use the information it
collects as set out above:
A. in relation to the Game Data, offer the
Games to the player in question;
B. in relation to the Analytics Data, to facilitate
the improvement of the Games and your experience of the Games;
C. in relation to the Game Data and Finance
Data to complete your transactions;
D. in relation to the Game Data to provide
technical support in relation to player enquiries, resolving disputes,
collecting fees and troubleshooting;
E. in relation to the Game Data to prevent
fraud or illegal activities;
F. in relation to the Game Data to serve
targeted adverts to you (where you consent to this). You may opt-out of your
Game Data being used for this purpose (or change your settings at any time)
within the “Ad Settings” item of the “Settings” menu in-Game or by: (i) for
iOS, going to “Settings”, scrolling down to “Privacy”, scrolling down to
“Advertising” and then shifting the “Limit Ad Tracking” slider to the right;
and (ii) for Android, going to “Settings”, scrolling down and clicking on
“Google”, scrolling down and clicking on “Ads” and then shifting the “Opt out
of Ads Personalisation” slider to the right.;
G. in relation to the Marketing Data, to
provide information about the Games, applications, services and other digital
goods which Play Strong thinks may be of interest to you. You can tell us to
stop this at any time by sending an e-mail to feedbackplaystrong@gmail.com
H. share with third parties for the purposes
as described in paragraph 5 below.
I. Device ID, Device Information
(application version, battery level, WiFi strength, available space, network
type, OS version, platform, carrier, country code, series ID, Android ID, IDFV,
device language, screen DPI, device resolution, screen direction, brand,
manufacturer, device model, XID (if you are a guest user, generated from your
existing device information, model, manufacturer, Android ID), time zone
settings, RAM, ROM and CPU information), registration time and login time.
J. Where We use this information:
to confirm the current network type;
to provide users with network type display;
to facilitate automatic download of important
resources via WIFI;
to improve our services, including the
functionality of the Game;
for security and verification purposes;
identify and address bugs and assess game
function for optimisation; and
to combat users registering for multiple
accounts.
5 SHARING INFORMATION
WITH THIRD PARTIES
Play Strong will not pass your information to
third parties other than as described in this paragraph. Play Strong may,
subject to its obligations to comply with applicable data protection
legislation, share your information with third parties including:
A. the third parties who assist Play Strong in
collecting the Analytics
6 Play Strong’S POLICY
TOWARDS CHILDREN
Play Strong’s are intended for anyone who is
legally entitled to own a device that access them and play them and anyone who
is legally entitled to make in-app purchases by the payment functionality the
Games provide.
However, Play Strong does not knowingly
collect personally identifiable information in relation to children under the
age of 13. If Play Strong discovers it has collected personal data in relation
to any children under 13 Play Strong shall take reasonable steps to delete such
information.
You may also be required to obtain your
parents’/guardians’ permission to play the Games if you are under 18, as
indicated in our Terms of Service.
7 CONTACT DETAILS
If at any time you would like to contact Play
Strong about your views on this Policy or any enquiry relating to your personal
information, including but not limited to your rights under the GDPR and/or
CCPA (as applicable), you can do so by sending an e-mail to us at feedbackplaystrong@gmail.com
8 EXERCISING YOUR
RIGHTS
You can contact us using the details set out
in paragraph 7 above if you wish to:
(i) access a copy of the personal data that we
hold about you including what categories of personal data we have collected or
sold about you; the categories of sources from which the personal data is
collected by us; the business or commercial purpose for collecting or
disclosing the personal data; the categories of third parties with whom we
share your personal data; and the specific pieces of personal data that we have
collected about you);
(ii) correct any items of personal data that
we hold about you;
(iii) have any items of personal data that we
hold about you erased or object to our processing of such items of personal
data; and/or
(iv) if applicable pursuant to the CCPA,
receive a free copy of your personal data within 45 days of your verifiable
request in a structured, commonly used and machine-readable or commonly used
electronic format on request.
Play Strong may ask you to verify your
identity before Play Strong responds to such requests.
Please note that under the CCPA, Play Strong
is not required to delete information that is necessary to perform certain
actions as outlined in the CCPA (e.g. to complete a transaction for which the
information was collected or to provide the goods or services requested by
you).
You will not be discriminated against in
retaliation for exercising the above rights and rights under the CCPA.
9 COOKIES AND OTHER
SIMILAR TECHNOLOGIES
A. What are Cookies?
Cookies are small text files that are placed
on your device when you visit a Website. Other similar technologies, defined in
this policy as “Technologies”, are third party technologies used in a Game.
Play Strong’s use of cookies and Technologies
is detailed below.
In our Games we use Technologies that track or
store your data for advertising, attribution or analytics purposes.
B. Disabling Cookies:
The use of the cookies and Technologies
described above improves the functionality of the Games.
If you do not want these cookies and/or
Technologies to be served on your device, you are able to disable them by
changing the settings on your device.
10 Technologies used in the games:
Google: Analytics
https://policies.google.com/privacy?hl=en#infochoices
Unity: Analytics,
Advertising
https://unity3d.com/legal/privacy-policy
AdMob: Advertising
https://policies.google.com/technologies/partner-sites
Google: Play Game
Services
https://www.apple.com/uk/privacy/contact/
AppLovin: Advertising
https://www.applovin.com/privacy
Vungle: Advertising
https://policies.google.com/technologies/partner-sites
Game Analytics
https://gameanalytics.com/privacy/
Appmetrica
https://metrica.yandex.com/about/info/privacy-policy
Merci
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